In the 1960s, when traditional cinder athletics tracks were replaced by spongy, synthetic surfaces, endurance running experienced a revolution. Long distance runners began clocking far faster times on the synthetic tracks, smashing […]
In 2008, then-Nike CEO Mark Parker learned that the company’s first employee had suffered a stroke and lost the use of one hand. So Parker put one of his top designers, Tobie […]
Every year, Adidas introduces an experimental new shoe technology dubbed “Futurecraft.” These aren’t just bouncier foams or sneakers loaded with fitness tracking inside. They fundamentally reimagine how performance footwear is made—from creating […]
Six-year-old sneaker startup Allbirds is collaborating with the 70-year-old sporting giant Adidas to design a performance sports shoe with what the brands believe will be the world’s lowest carbon footprint. The companies […]
The company recently released its new line of Air brand of sneakers, inspired by reggae and other genres of music. The new Nike Air Max 270 React line introduces five new colour […]
Stadium Goods and Sotheby’s made history with their recent “Ultimate Sneaker Collection” auction that included 100 of the rarest sneakers in existence. The sale included a pair of 1972 Nike Moon Shoes, […]
Muggers rip $350 Kanye West-designed sneakers off feet of 15-year-old boy they mugged in Brooklyn…the 80’s redux?
A pair of footwear fiends ripped $350 Kanye West-designed sneakers right off the feet of a 15-year-old boy they mugged in Brooklyn, authorities said Tuesday. The crooks ambushed their victim on Ocean […]