Cargo ships carrying truckloads of clothing, cheap furniture, toys, and other goods destined for Walmart stores in the U.S. emitted an estimated 3.7 million tons of carbon dioxide in 2019—more than a […]
Ikea has been talking a lot of trash lately. Ikea Norway’s most recent ad, “Trash Collection,” features broken and discarded Ikea furniture languishing in yards, trash heaps, and on gloomy hillsides. Then, […]
Although Ikea is only starting to dabble in smart home tech with light bulbs, speakers, and blinds, the Swedish furniture giant is showing off a vision that’s much more ambitious. Someday, for instance, you might […]
Ikea has long been one of the most creative marketers in the world, whether it’s Spike Jonze’s legendary “Lamp” ad from 2002 or turning its entire 2021 catalog into a four-hour podcast this past […]
When you come across curdled milk, or wilted greens, it’s usually a sign that they’ve reached the end of their life. Ikea respectfully disagrees. Ikea Canada is getting into the cooking game […]
You assemble every piece of Ikea furniture you buy, but do you remember the last one you took apart? Ikea wants to make disassembly a consumer habit, and it’s releasing a series […]
In southeast Georgia, a forest covering nearly 11,000 acres was at risk of being split up and developed. But a conservation organization acquired the land to protect it—and Ikea’s parent company, Ingka […]
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