Amid the fervor around NFTs, two pertinent issues came into focus: whether the process of creating tokens can be sustainable at scale, and whether the hype and inflated price tags often associated with NFTs will wind down to everyday, affordable transactions.

The founders at OneOf believe they have the answer for both.

Launching today, OneOf is a marketplace connecting music artists and their fans.

OneOf operates on the Tezos blockchain that, according to Tezos, uses 2 million times less energy than other networks. For comparison, a single transaction on the more popular Ethereum blockchain consumes the same amount of energy needed to power a standard U.S. home for one and a half days. OneOf claims minting an NFT through its marketplace uses the same energy as sending a Tweet.

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