Starting in October, OnlyFans will prohibit sexually explicit content on its site—the very content that made the platform a household name in the first place.

“In order to ensure the long-term sustainability of our platform, and to continue to host an inclusive community of creators and fans, we must evolve our content guidelines,” OnlyFans said in statement to Bloomberg.

As Axios reported, OnlyFans has had issues getting investors on board due to the site’s largely explicit content. It’s just one of the many issues facing companies that host and/or facilitate the monetization of adult content, in addition to the threat of redlining from payment services, and navigating the controversial laws Fight Online Sex Trafficking Act and Stop Enabling Sex Traffickers Act, collectively known as FOSTA-SESTA, which many consider a crackdown on sex workers.

However, when Fast Company spoke with OnlyFans CEO Tim Stokely back in March, he remained bullish on OnlyFans continuing to host adult content.

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