Who needs art when you can get a dumbbell that doubles as a sculpture?
At this point, COVID-19 has reshaped almost every aspect of our lives, from the way we work, to the way we travel, to the way we dress. And with the delta variant making another winter of at-home workouts increasingly likely, fitness brands are designing gorgeous pieces of workout equipment to appeal to our sense of style. Bulky dumbbells and clunky fitness accessories are being replaced by an array of gear fit for Instagram.
There’s the pastel-colored kettlebell that could pass for a ceramic sculpture. The “marble” dumbbell that’s actually made of travertine but looks like a miniature column from an ancient Greek temple. And the gym roller, courtesy of athletic apparel giant Lululemon, that can be propped up vertically and stand like a contemporary totem on your TV stand.
“It’s about redefining what traditional equipment is,” says Kodi Berg, founder of Equipt, a fitness equipment company based in Los Angeles. “By making it art, you add sensuality to the traditional movement; it evokes a different emotion than what a dumbbell [would].”