Meet the bad-ass Black female bikers Rihanna champions in her latest campaign

If you’re in New Orleans and happen to see a group of women in sexy dresses and perfectly coiffed hair riding enormous motorbikes, don’t be surprised. They’re members of the Caramel Curves Motorcycle Club, a 10-woman Black biker gang that cruises the streets, sometimes stopping by the parades the city is famous for.

If you can’t catch them in person, you can get a glimpse into their world in the latest campaign from Rihanna’s lingerie brand, Savage X Fenty. The two-minute video feels more like a documentary than a lingerie ad. It features six members of the group speeding through a warehouse district in New Orleans, the air filling with dust and smoke, and sitting at a bar describing the sisterhood of their group. In the voice-over, they talk about what they love about their city and how they’re proving that women have a place in the testosterone-filled world of motorcycles. But perhaps the most striking thing is how thoroughly they own their sexuality. In each shot, the women wear risqué bras, panties, and fishnet stockings—and it’s only in the last shot that the Savage X Fenty brand appears on the screen.


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