Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that challenge with a recent study that claims a four-minute test could reveal how much creative potential lies within.
Here’s how it works: 1) Take a seat. 2) Think of 10 words that are as wildly unrelated—in definition, category, or concept—as possible. 3) Input here.
That’s it—the rest is algorithmic magic. The test, which is called the Divergent Association Task, then employs a computational program that measures the “semantic distance” between the words. For example: The words “cat” and “dog,” which are different but somewhat related, would have a shorter semantic distance than the words “cat” and “tunnel,” which bear fewer links.