New Beats by Dre ad stars Sha’Carri Richardson and announces new Kanye album

During Game 6 of the NBA Finals, Beats by Dre launched its newest ad, starring sprinter Sha’Carri Richardson and debuting a song off Kanye West’s yet-to-be-released new album.

Richardson is America’s fastest woman, but was banned from competing at the Tokyo Games earlier this month after testing positive for marijuana. Her suspension has since been a hot topic of debate, and a huge part of the cultural conversation. The new ad features her lining up in the running blocks, training alone at night while listening to the new West track “No Child Left Behind” off the album Donda, which drops Friday.

Beats will be releasing an alternative edit of the spot on its Instagram on Friday, featuring a track called “Glory,” an unreleased song created with Dr. Dre and featuring Snoop Dogg.


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