Amazon is getting into personalized fitness with a new feature for Halo, its fitness tracker and app, Called Movement, it measures how a person moves, identifies areas of improvement, and offers up curated exercises.
Amazon introduced its Halo fitness tracker at the end of 2020. It was a notable departure from other wearables such as Apple Watch and Fitbit, with features for tracking body fat percentage, body temperature during sleep, and tone of voice. Overall, it focuses on tracking aspects of a person’s health that are simple to understand, such as body fat percentage instead of BMI and a weekly activity score instead of daily one. The new Movement feature is consistent with that approach.
Inside Halo’s smartphone app, the Movement assessment directs users to record themselves performing various exercises using their phone’s camera. The test takes roughly five minutes and assesses for 20 potential physical limitations relating to issues such as range of motion and strength.