FuboTV subscribers might notice something new this week when they tune into the service’s South American World Cup qualifier coverage.
Inside FuboTV’s Roku and Android apps, viewers will be able to pull up a dashboard of live stats by scrolling up on the video stream. From there, they’ll get to answer a handful of quiz questions—for instance, “which team will score first in the second half?”—for a chance to win a free year of Fubo’s service, which normally costs $65 per month.
This may seem gimmicky, but Fubo says it’s part of a bigger plan to let people bet on games through their televisions. Fubo plans to launch a sportsbook in the fourth quarter of this year, but by starting with something a little lighter, Fubo is hoping to figure out how much interaction people want from their TV screens and which users would be inclined to bet real money as well.
“Our hypothesis is that it’s going to be an engagement driver, but also in the bigger picture, it’s kind of our first step towards our overall gaming strategy,” says Mike Berkley, FuboTV’s chief product officer.