With nearly 700 million users globally, social media juggernaut TikTok is a brimming well of creativity, overflowing with at-home directors who are perfecting the art of the 30-second microfilm.

Now, entertainment powerhouse Netflix is paying attention. Along with Adobe—famed for its ubiquitous image and video editing software—it’s launching a contest on TikTok where users can submit pitches in the form of a trailer for a “Great Untold” story. (Ideas it spitballs include a meditation about waiting for the bus, or a thriller about the last slice of pie.) Three selected concepts will be developed into short films, with Adobe and Netflix supplying production equipment and crew, and the winning creators will grow $10,000 richer.

But—as any artiste might tell you—it’s about more than just the money: TikTok creators can glean insight from within the notoriously walled-off mainstream entertainment industry, and possibly begin to navigate a transition from the at-home to the in-house, should they wish. Winners will be paired with one of three mentors accomplished in the fields of playwriting, acting, and filmmaking, to guide them through the short-film process.

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