Why your late-night eureka moment is not enough

“Just focus on this one thing.”

I heard this voice come to me as a revelation late one evening while seated in my home office. It had been a cloudless summer night, and morning was fast approaching.

At the time, I’d been working extra hours on top of my full-time job trying to crack the hardest code of them all: Which idea should I pursue for my budding business?

At that point, several years had passed since I tried to juggle multiple projects, thinking I was upping my chances at success. But instead of growing at hyperspeed as I envisioned, everything was grinding to a halt. However, on that particular evening, it all became crystal clear: Doing too many things at once was stunting my startup’s growth.

While changing directions to focus on one singular project wasn’t easy at the time, it was one of the most pivotal decisions I’ve made to date as an entrepreneur, because it led to the creation of my company.

You could say that having this kind of light-bulb moment is what ended up changing everything, but I’d disagree. To me, it’s not just about coming up with a way to fix a problem that’s important—it’s also about how we make our solution come to fruition. In other words, it’s just as significant to think about how to bring that big idea to life.


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