We’ve all been there: You’re in round three (or a little past it) of trying to unlock a concept or idea and the well of ideas is completely tapped. You’ve tried everything—revisited past success, done exhaustive strategic work, brainstormed ad nauseam, but, despite your best efforts, the brainstormed concept isn’t landing.
So now what? How do you go back to the drawing board and look for something, anything, new to try to break out of the funk?
Here are a few tactics I’ve used in my career in the agency world to start seeing the challenge from a new perspective.