Amid the uncertainty and changes in consumer habits associated with COVID-19 over the past year, the pandemic has shifted the real estate market in Jamaica, according to Sifi Studios Jamaica.
Sifi Studios Jamaica is the licensed real estate entity behind Jamaica’s first and largest digital real estate platform, Keez.
Keez Co-founder and CEO Ajani Williams shared that after analysing active data from over 500,000 visitors to the Keez app between February and September 2020, there were some noteworthy trends in the real estate market.
The most notable change was within the diaspora segment.
Data from Keez indicate that between July and August 2020, there was a decline of 60 per cent in the US originated diaspora traffic, a 73 per cent decline in UK traffic and a 70 per cent decline in Canadian diaspora traffic.