Live Nation has had enough of the pandemic roller coster. After more than a year of empty arenas, the entertainment giant is taking matters into own hands and wiring over 60 venues for livestreaming, the company announced today.
The ambitious project is happening under the wing of Veeps, the livestreaming platform launched by Good Charlotte’s Benji and Joel Madden in 2017, which Live Nation acquired earlier this year—and now we know why.
“With the flip of a switch, every artist playing in these venues can make their show a global event,” says cofounder Joel Madden. “We’ve already seen how livestream shows drive engagement, and the added ticket revenue will allow them to make what they’re offering their fans even better.”