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How to interview a company before it interviews you

The traditional job search process is fundamentally flawed.

We bend over backwards trying to appease and impress employers by tailoring resumes, tweaking cover letters and scanning websites for talking prompts, often at the expense of asking: Is this what I truly want?

In reality, to find the perfect job we need to turn the process inside out. We need to interview companies before they interview us.

A job is a place you spend a good portion of your life. 

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