If we want to save the planet, we have to give up some parts of our fast-paced lifestyle. Much like the Victory Speed Limit slowed down cars during World War II in order to consume less gas, designers today are asking, “Would you take a bit longer to travel somewhere if you knew it was better for the environment?”
And that’s the question Google is putting forth in its latest iteration of Google Maps.
In the near future, Google will fundamentally change the logic of Google Maps. Instead of showing you the fastest route from point A to point B by default, it will show you the greenest route by default. By referencing data from the U.S. Department of Energy’s National Renewable Energy, Google will be calculating factors such as fuel consumption, road incline, and traffic congestion to provide to you the route that is as climate-friendly as possible. (The company declined to make a designer available for an interview.)