Just as you don’t want any of your job search materials looking generic, you don’t want your LinkedIn profile looking generic to a job recruiter or hiring manager. If your LinkedIn profile is to serve as a piece of online personal branding that helps you stand out as a professional, one simple step you can take is customizing your background image.
“The LinkedIn banner image instantly creates a strong first impression,” says Kyle Nelson, a founder of a product photography and video company. “Not only is it the first visual a visitor is presented with on your LinkedIn page, but it can say a lot about who you are.”
In the past, if you hadn’t customized your background image, you were left with an abstract series of blue dots as your background image.