In so many ways, laws are what keep society together. The rules that mark order. But they can also be deeply problematic. Consider that in some states bestiality is still legal, but smoking a joint isn’t.
That is the point of a new ad campaign from Jay-Z’s cannabis brand, Monogram. It uses black-and-white imagery and stark white text to point out the hypocrisy (and sometimes plain absurdity) of American drug policies.
Created by agency Mischief @ No Fixed Address, the campaign has eight digital and billboard ads. They feature photographs of people who have faced weed-related charges, alongside text that points out things that are still legal in states where marijuana is not—like marrying a cousin, practicing cannibalism, texting while driving, and, uh, getting busy in the barnyard.
The ad campaign is running in Los Angeles, San Francisco, New York, Chicago, Miami, and Washington, D.C., with plans to roll out in more cities in the next few weeks.