When it comes to design, there are probably no two brands as beloved by America as Apple and Target. And now, the two companies are teaming up for a new initiative: Tiny Apple stores inside Targets.
The two companies spent months designing the new, dedicated Apple area, which is currently installed in 17 Target stores nationwide, with more set to launch over the course of 2021 “and beyond,” according to the press release. The space is comprised of a wooden, under-lit table topped with Apple products (somewhat like the product presentation inside an official Apple Store), backed by two cases full of Apple Watches and other accessories. Overhead, a trio of halo light fixtures adds additional atmosphere—these halos appear to be used in other specialized areas of Target’s stores.
The employees manning this kiosk will receive special training from Apple so that they have product expertise. However, these employees don’t appear to be able to offer any sort of technical support like Apple’s more specialized Genius Bar.