Since the pandemic began, recycling has become an ordeal. It takes half an hour to break down all the cardboard boxes we’ve received and haul them to the curb. I often feel horrified by the amount of waste my family generates in just one week.
A newly launched startup, Olive, wants to make online shopping more convenient and sustainable. It’s a free app and Chrome extension that allows you to combine your fashion purchases from hundreds of retailers into a single shipment. Those are then sent in a reusable box once a week. The entire process avoids all of the unboxing and waste disposal—an approach that’s more eco-friendly than the status quo.