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Insecure’s Issa Rae: ‘There are still so many stipulations about what Black stories I am allowed to tell’

You probably know Issa Rae from her acclaimed HBO show, Insecure, which spun out of her popular YouTube show, Awkward Black Girl. But behind the scenes, Rae is building an empire as a best-selling author, a producer and director, an entrepreneur, and the owner of a record label as well as a talent management agency focused on underrepresented writers.

As Rae has navigated these industries, she’s seen firsthand how hard it can be for Black creatives to tell their stories. That’s why she’s committed to using her platform to champion emerging Black artists across many mediums, from writers to songwriters to photographers.

We see this at work in Rae’s collaboration with Madewell for the fashion brand’s spring campaign, which launches today. She brought the ad to life using her production company, Color Creative, and her music label, Raedio. And throughout the campaign, which will run for six weeks, she draws attention to many young Black women, including novelist Yaa Gyasi, art curator Autumn Breon, and poet Tonya Ingram, whose work will be referenced throughout the campaign.

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