Popeyes has a new fish sandwich, but can it top that viral chicken magic?

Almost 1.5 years to the day after Popeyes Louisiana Kitchen launched its now-famous Chicken Sandwich, the fast-food chain is unveiling another sandwich that it hopes will drive customers equally wild.

The Cajun Flounder Sandwich launches tomorrow: It’s a Cajun-seasoned fried filet, served on the same brioche bun with pickles that diners know from the Chicken Sandwich, along with Popeyes tartar sauce. The sandwich costs $4.49.

“After seeing the response to our Chicken Sandwich in 2019, we are excited to deliver yet another delicious sandwich to our fans that is sure to reset industry standards,” Sami Siddiqui, president, Americas at Popeyes, says in a written statement.

Lent begins on Wednesday.

The Popeyes chicken sandwich, which debuted in August 2019, spurred what has been the dubbed the “chicken sandwich wars.” Fast-food giants Chick-fil-A and McDonald’s joined the fight. This year sees another round of bird-in-bread fighting with KFC, Shake Shack, and again McDonald’s doing battle.


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