6 trends that will reshape business purpose in 2021

Each year, we gather predictions on the coming year in purpose from the Purpose Collaborative, our collective of purpose-driven firms advancing business and societal impacts for organizations around the world.

The world we’re entering in 2021 will be far different than we imagined a year ago. Yet we begin the year armed with lessons from 2020, as well as new challenges, new opportunities, new beginnings, and renewed hope.

For businesses, this has meant a growing movement to embrace purpose—a reason for being beyond profits, grounded in humanity—to do well and do good by solving some of the world’s biggest societal challenges. 2020 accelerated this movement by forcing companies to reprioritize; put their employees, customers, and communities above shareholders; and use their capabilities to respond to the pandemic with agility and empathy.

This year, their insights take on new meaning.


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