Netflix maintains its lead over streaming rivals as Americans add Disney Plus, HBO Max

Tiger KingThe Queen’s Gambit, and now Bridgerton: Thanks to its popular original content, which resonated with viewers forced to entertain themselves at home, Netflix added over 5 million U.S. subscribers over the past year.

But Netflix wasn’t alone. Streaming services grew across the board in 2020, as recent entrants such as Disney Plus and HBO Max built momentum. Combined, those strong performances boosted the category overall by 50% over the last year, according to a Wall Street Journal analysis. The average U.S. household now subscribes to 3.1 streaming services, versus 2.7 in 2019.

Amazon’s Prime Video closed out 2020 with nearly 50 million subscribers, up from roughly 43 million in Q4 of 2019. Hulu now boasts nearly 35 million subscribers, up from 27 million.

Among the newer entrants, Apple TV Plus more than doubled its subscribers, from 4 million in Q4 of 2019 to over 8 million in Q4 of this year. Since its launch in early 2020, HBO Max has won over nearly 17 million subscribers. Disney Plus, which ended 2019 with 24 million subscribers, today has 37 million.


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