How saying ‘yes’ to everything is curtailing your creative impulses

For the better part of my young adulthood, the “yes” or “no” dilemma followed me around like a shadow. I wanted to be involved with as many things as possible, show my openness to new experiences, and, as many who have been there, avoid FOMO, or fear of missing out, at all costs.

Fast-forward to my first year of entrepreneurship, a period that encapsulates a period of important decision-making and critical thinking. It’s also a time where saying “yes” to every opportunity can quickly mean finding yourself without a business.

For the past 14 years of growing my company, JotForm, I’ve had to learn to put my foot down on repeated occasions and prioritize projects that align the best with my vision. This is because, when you save up all those consequential times of saying “yes,” real breakthroughs can happen.

Fortunately, there are ways we can cultivate this ability of prioritization and keep ourselves accountable. Here are three ways to spend time and focus on what truly matters to you.


The more we get acclimated to saying “no,” the more we can reserve our energy for the important “yeses.” It’s a critical skill entrepreneurs should aim to cultivate.


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