NASSAU, BAHAMAS — The Bahamas was awarded numerous travel awards in 2020 despite seeing a falloff in tourism numbers due to the COVID-19 pandemic, the Ministry of Tourism and Aviation noted.
In a statement, the ministry said: “Despite an unprecedented year, The Bahamas continues to position itself as a leading Caribbean travel destination and received top accolades from consumer, trade and niche vertical award shows. With its unique geography of 16 major islands and hundreds of cays, the islands appeal to travelers eager to get away and indulge in a secluded vacation.
“As the island nation looks back at 2020, with a number of awards from Travel + Leisure, Condé Nast Traveler and Caribbean Journal under its belt, The Bahamas is determined to have an even brighter 2021.”
Tourism Director General Joy Jibrilu added: “We are thrilled to have The Bahamas recognized in so many awards, despite the difficult year our tourism industry faced. These awards certify that The Bahamas remains a favorite among travelers, and we are eager to continue to welcome them back in the new year.”
The tourism ministry’s “Still Rockin’” campaign was awarded the best destination advertising/marketing campaign in Travel Weekly’s Magellan Awards. In the aftermath of Hurricane Dorian, the campaign highlighted The Bahamas’ 14 major islands unimpacted by the storm, which contributed to the country’s record-breaking year of 7.2 million visitors in 2019. Additionally, the ministry’s “From The Bahamas With Love” campaign was awarded silver in the Destination Marketing TV Commercial category. The digital campaign was voiced by Lenny Kravitz, with the message that together we can get through difficult times and get back to normalcy. The TV spot brought hope to the homebound with images of The Bahamas’ crystal-clear water.