What started back in the fall with artists Travis Scott and J Balvin has expanded to a roster of your favorite holiday TV and movie characters. McDonald’s has announced new celebrity meals to those using the fast-feeder’s app, including the Grinch, Rudolph the red-nosed reindeer, Buddy the Elf (Elf), Scrooge, The Griswolds (Christmas Vacation), John McClane (Die Hard), Gizmo (Gremlins), and more.
The company is rolling out a new meal every day starting on December 14, with each available free with a purchase of $1 or more and ordered through the McDonald’s app. The promo ends on the 24th with free soft-baked chocolate chip cookies, which are—you guessed it—for Santa.
Clearly McDonald’s has now jumped clown shoes first into the celebrity meals thing, based on the success of the J Balvin and Travis Scott meals, the latter of which saw franchises actually running out of ingredients, and is credited with giving the company a 4.6% sales bump in U.S. stores . Now we’re moving into the realm of fictional characters, which gives the brand—and its licensing partners—the prospect of endless possibilities. Forget Happy Meal toys for the kids. This could be a treasure trove for movie promos aimed at all ages. A Peter Parker meal? A Harry Potter meal? A Black Widow meal? You get the point.