Blacktag wants to be the Netflix-YouTube hybrid for alternative Black creators

One of the silver linings to this year’s wave of social uprisings has been the renewed urgency for Black creators to tell their stories.

A new platform aims not only to provide more opportunities for those voices to be heard but also to help close the wealth gap within the Black creator community.

Blacktag is essentially a Netflix-YouTube hybrid for Black audiences and creators—and for the advertisers looking to reach both.

“That’s really one of the key problems that we’re trying to solve,” says Akin Adebowale, Blacktag’s cofounder and CEO. “This idea of creating a more sustainable system where brands now have a dedicated and modern platform to reach Black creators and audiences, alongside solving the overarching problem of Black creative power not equating [to] economic power.”


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