Over the summer, I came across an online store that was promising big discounts on All-Clad cookware, but with a catch: You had to hand over an email address just to see what the deals were.
This would have given me pause if not for a secret weapon: I loaded up a service called Abine Blur and generated a free “masked email” address to use instead of my real one. While the masked email would still forward messages to my actual Gmail inbox, the store would never learn my real address, and I could cut off any future emails with one click.
I started using Abine Blur about five months ago, after hearing about it from one of my newsletter readers, and it’s since become one of my most cherished privacy services. With masked email addresses, I don’t have to worry about getting spammed just because I signed up for an app, made a donation, or subscribed to some retailer’s newsletter in exchange for a coupon. I just tell Abine Blur to stop forwarding their emails, and our link is severed.