It may have started one way, but the hottest Twitter meme of 2020 has now gone in an entirely different direction.
Several directions, actually.
Although it originated as a frivolous framework for celebrating one’s romantic partner, the “how it started vs. how it’s going” meme quickly morphed into something far more versatile and useful. It is now a popular tool for making political and social commentary across a broad range of topics, particularly on Twitter.
The meme started in late September in a cutesy relationship-goals type post from a Twitterer who goes by @vjllanelles.