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NYC: DevaCurl products are causing hair loss, lawsuit claims

A popular hair-care product has the opposite effect — instead causing users’ locks to fall out, according to a new lawsuit brought against DevaCurl by dozens of unhappy customers.

The plaintiffs say New York-based DevaCurl — which is made especially for people with curly hair — doesn’t provide any warning about the “serious and adverse consequences” of using their shampoos and other products, according to a Manhattan Supreme Court lawsuit from Tuesday.

Instead, the company touts their products as “being free of harsh ingredients” and that they help maintain “healthy and bouncy curls, giving curls everything they need and nothing they don’t,” the court papers say.

Yet, “Plaintiffs and tens of thousands of consumers across the United States have experienced that normal usage of DevaCurl products according to product instructions causes hair loss, excessive shedding, thinning, breakage, balding, scalp irritation, loss of curl pattern, and other similar negative results,” the court documents charge.

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