News

The rise of ‘dark stores’—and how they could save struggling retail

Whole Foods “opened” a new “store” that you can’t walk into or shop at.

Located in Brooklyn and slightly smaller than a typical Whole Foods, the store is dedicated solely to fulfilling online orders. It’s the company’s first purpose-built online-only store. With longer aisles, no salad bar, and missing those checkout candy displays, the store will be used to pack up online orders, which have skyrocketed during the pandemic. Amazon, which owns Whole Foods, says its grocery sales tripled, year over year, for the second quarter of 2020.

But this is not just a pandemic-related reaction. Though six of its stores were temporarily converted to handle only online orders, this new dedicated online-only store had been in the works for more than a year, according to company officials. And it’s not alone. More retailers are accommodating the shift of shopping from in-store to online by turning their physical locations into so-called “dark stores”—miniature warehouse-like spaces where online orders can be packed for pickup or delivery. Retail experts say this is just the start of a major trend.

MORE

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s