Burger King Belgium just had a whopper of an idea.
The fast food chain is launching its own set of branded masks that will include a customer’s order displayed across the front. These are limited edition, though: An online contest will choose 250 customers to get a preprinted mask in the mail that has their menu items of choice.
Face coverings are currently required in all public places in Belgium. As Burger King Belgium noted in its press release, “going out masked has become the norm.” But face masks can muffle your voice, making it hard for servers to hear your order, especially in a busy restaurant. So why not cut the auditory part out all together?