It’s been a very good month and a very bad month for Apple. The good: The company was the first (and so far, only) public company in history to hit a $2 trillion market cap. Not only that, Apple doubled its value from a $1 trillion company in only two years. Doubling your market cap in two years would be something any company would die for.
But the bad: Apple has been getting hammered from all sides about the App Store fees it charges developers. Last week, Fortnite developer Epic Games included a third-party payment option for in-app purchases in its game. Apple quickly yanked from the game from the App Store for violating the rules all developers must agree to if they want to distribute their software via Apple’s platform. Epic, then, just as quickly, sued Apple and launched a massive PR war against the iPhone maker, arguing its App Store rules hurt developers (Epic also sued Google the same day).
The pinnacle of Epic’s complaint is that Apple’s 30% cut of in-app purchases is too much, especially when Apple only charges Amazon 15% for some App Store fees. But the thing is, Apple isn’t just dealing with Epic anymore. A number of other companies have now joined the bandwagon in saying Apple’s fees are too much, and the company’s lower fees for Amazon aren’t fair.