Everything we know about Reels, Instagram’s new TikTok clone

Today the internet is abuzz over Reels, Instagram’s new feature for short video clips. Here’s everything you need to know about Facebook’s new tentacle:

Reels lets users record and edit 15-second video clips. You can add music, overlay stickers or filter effects, and speed up or slow down snippets of a clip. Clips can be strung together into a longer series or kept solo, and—most crucially—everything can be shared with followers via your Instagram Feed. (If it’s not on the ‘gram, does it even exist?)

Reels also occupies a new, dedicated spot in Instagram’s Explore section where you can scroll through public community posts from users around the world, which “showcases the best of trending culture on Instagram.” You can like, comment, or share any post.


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