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Beyond Meat’s first-ever TV commercial features Octavia Spencer asking, ‘What if?’

When it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.

The same can be said about a vegetarian or meatless diet.

Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.

Beyond Meat knows this.

The brand is launching its first-ever TV commercial today, starring Octavia Spencer and with a cameo by NFLer Todd Gurley, by asking the simple question, “What if?”

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