When it comes to contentious topics, whether it’s politics, sports, or explaining to a 2-year-old why it may not be a good idea to flush Lego down the toilet, experts primarily recommend a soft approach rather than a hard sell.
The same can be said about a vegetarian or meatless diet.
Of course there are the myriad reasons around overall health and the environment, but shaming people into ditching steak is not a sound strategy.
Beyond Meat knows this.
The brand is launching its first-ever TV commercial today, starring Octavia Spencer and with a cameo by NFLer Todd Gurley, by asking the simple question, “What if?”