Nike’s latest pep talk to fans is a masterful montage to show the solidarity of sports

The COVID-19 pandemic has impacted and affected almost every aspect of business and culture, and one of the most high profile of these has been live sports. Whether it’s soccer, basketball, baseball, the Olympics, hockey, or any other, professional leagues and amateur competition were all stopped, then eventually have begun the cautious road back to some semblance of normalcy.

Nike was one of the first brands to recognize this new reality, when it posted an ad asking people to stay home and “Play for the World” by social distancing and isolating to minimize the spread of the virus. It followed up that initial spot in May with a LeBron-narrated ad that focused on the comeback spirit of sports, in an effort to fight any sense of pandemic fatigue and cynicism after months of no live sports.

Now the brand releases the third spot in this “You Can’t Stop Us” series, a montage of 53 athletes across 24 sports, narrated by American soccer star Megan Rapinoe.


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