The CubaEmprende project, in collaboration with AUGE (a business consultancy), has published a document with a detailed compilation of the initiatives that numerous private businesses have carried out in recent months to collaborate from various fronts in Cuba’s fight against the coronavirus.

The documented, disseminated through their social networks, aims to collect information to show the role that small businesses can play — included are small businesses not yet legally recognized — from different perspectives in the sustainable development of the Cuban nation.

Many of the Cuban private enterprises are collaborating at the local level to meet needs in the face of the unprecedented circumstances caused by COVID-19. There is a vast catalogue of examples offered: from the production of safety equipment for medical personnel on the front lines of the battle against the disease, to the expansion of delivery systems for numerous products for those isolated at home, the manufacture of face masks, and even the donation of products — especially food and grooming essentials.

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