Google using dubious tactics to target people with ‘darker skin’ in facial recognition project: sources

Tech giant Google wants your face — especially if you’ve got “darker skin.”

To get it, the company has funded a facial recognition project that’s targeting people of color with dubious tactics, multiple sources with direct knowledge of the project told the Daily News.

The company’s goal is to build a massively diverse database, ostensibly so products like the biometric features on its upcoming Pixel 4 smartphone don’t suffer from a racial bias.

In the past, facial recognition technology has notoriously had a harder time identifying people with darker skin.

Google wants to avoid that pitfall — so much so it paid to have hired temps go out to collect face scans from a variety of people on the street using $5 gift cards as incentive.


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