Several activities are planned to mark this year’s Tourism Awareness Week (TAW), from September 22 to 28, commencing with a Thanksgiving Service at Church on the Rock in St Andrew, on Sunday, September 22.
The Week will also incorporate the observance of World Tourism Day on September 27 under the theme: ‘Tourism and Jobs: a better future for all’.
The Tourism Ministry says that throughout the week, it will utilise the print, electronic and social media to highlight the career opportunities, traditional and non-traditional jobs available in the sector.
Marketing Communications Manager at the Jamaica Tourist Board (JTB), Essie Gardner, said that advertorials will be published throughout the week in the two major local newspapers.
“The advertorials will feature the Minister’s TAW message; the Ministry’s human capital development strategy; Team Jamaica and other training programmes by the Tourism Product Development Company (TPDCo); and the work of the Jamaica Centre of Tourism Innovation,” Gardner said.