Jamaica Promotions Corporation (JAMPRO) has been coordinating various marketing and investment activities aimed at boosting the range of export markets for local products.
These engagements include trade missions to Canada and the United States of America, as well as several Caribbean territories, to engage existing and potential investors through one-on-one meetings and tours of commerce spaces.
Manager for Agribusiness at JAMPRO, Marlene Porter, said that trade missions are now being planned for Colombia and Cuba, in an effort to generate trade leads and build relationships with key market stakeholders.
“We are looking at a mission to Colombia in September to allow five local companies to engage that market and look at the opportunity for growth in trade with the Latin American region,” she said.
She added that maintaining a presence in that market will enable people to become familiar with Jamaican products.