Apple Smartphone Sales Crash In Europe As Huawei Outshines Competition

A new report from the International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker shows Chinese smartphone makers are solidly outperforming Apple and Samsung across European markets.

Huawei and Xiaomi, two of China’s top smartphone producers, recorded YoY unit sale increases for all regions across Europe in 1Q19, while all other major smartphone companies experienced declines.

Huawei’s unit shipment in Europe jumped 66% YoY in 1Q19, while Xiaomi increased 33% YoY. During the same period, Samsung’s unit shipments dropped 7%, while Apple’s unit sales plummeted by 23%.


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