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We Gucci? The High-End Fashion Brand Creates Community Fund & Scholarship Program After Racist Clothing Debacle

The company immediately went into damage control mode, issuing this apology at the time:

“[Gucci] deeply apologizes for the offense caused by the wool balaclava jumper,” continuing, “We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”

After some much needed conversations with the brand’s iconic fashion ambassador, Dapper Dan, the clothing line has decided to launch both a community fund and scholarship program to put their money where their mouth is.

Gucci CEO Marco Bizzarri announced the company’s new initiatives in a statement, explaining:

“Through our Changemakers program, we will invest important resources to unify and strengthen our communities across North America, with a focus on programs that will impact youth and the African-American community.”

A $5 million fund will be invested in non-profits that work on behalf of people of color and their communities across North America, Fashionista reports. 

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