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Jamaica’s Tourist Numbers Hot As Big Chill Freezes North

Jamaica’s winter bookings are pacing above last year this time, with the return of a buoyant meetings and incentive (MICE) market playing a major role in the country’s earning potentials.

“We are having a fantastic season, and the strong winter in Canada always helps,” Fernando Garcia, director of sales, Jamaica, for six AMResorts properties, told The Gleaner during Caribbean Travel Marketplace (CTM) 2019.

Not only are AMResorts’ numbers up by about 10 per cent, but Garcia said they were selling more expensive than last year. To top the resort’s good fortunes, Mexico’s downward trend in tourism is having a positive impact here.

“Mexico is being affected by the travel warnings and security issues, and the people involved in the MICE market business always need to feel secure, and Jamaica is doing a good job with its image,” asserted Garcia, lauding the Jamaica Tourist Board for doing a great job promoting the country and building confidence.

His comments were bolstered by several other hoteliers attending CTM, with many admitting that the month of January was one of the best in the history of tourism.

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