Industry, Commerce, Agriculture and Fisheries Minister, Audley Shaw, says the Government will be taking a multipronged approach to improve the coffee industry.
This includes market diversification and the increased productivity and production of Blue Mountain, High Mountain and Lowland coffee.
Addressing the launch of the second annual Jamaica Blue Mountain Coffee Festival, at The Jamaica Pegasus hotel in New Kingston on January 15, the minister said the Government is committed to supporting a vibrant industry, both for export and to supply the domestic market.
The approaches to be taken are expected to work in tandem with the long-term solutions the Government has for placing the industry in a better position.
Among the solutions are the reduction of infringements on the Jamaica Blue Mountain and Jamaica High Mountain coffee trademarks on the international scene, as well as locally, through the Jamaica Agricultural Commodities Regulatory Authority (JACRA).