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The average child has consumed 18 years’ worth of sugar by the time they reach their 10th birthday

The average child has consumed 18 years’ worth of sugar by the time they reach their 10th birthday, a study suggests.

Most 10-year-olds have eaten at least 138kg (304lb) of sugar by the time they reach adulthood, according to Public Health England (PHE).

The data – gathered from household eating habits across the UK – comes as the government agency launches a campaign encouraging parents to reduce the amount of sugar their children eat.

It is recommended that the maximum amount of sugar for 10-year-olds is 20 to 24g a day – the equivalent of five sugar cubes.

However, a PHE survey has found that children are consuming an average of 52.2g a day, eight more cubes than the recommended level.

PHE’s Change4Life campaign is encouraging parents to change their shopping habits by switching the brands of yoghurts, drinks and cereals they buy – a move which could cut a child’s sugar intake by half.

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