The average child has consumed 18 years’ worth of sugar by the time they reach their 10th birthday, a study suggests.
Most 10-year-olds have eaten at least 138kg (304lb) of sugar by the time they reach adulthood, according to Public Health England (PHE).
The data – gathered from household eating habits across the UK – comes as the government agency launches a campaign encouraging parents to reduce the amount of sugar their children eat.
It is recommended that the maximum amount of sugar for 10-year-olds is 20 to 24g a day – the equivalent of five sugar cubes.
However, a PHE survey has found that children are consuming an average of 52.2g a day, eight more cubes than the recommended level.
PHE’s Change4Life campaign is encouraging parents to change their shopping habits by switching the brands of yoghurts, drinks and cereals they buy – a move which could cut a child’s sugar intake by half.