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Jamaica: Flagship Sandals Hotel Gets US$60m Makeover

The flagship property in the Sandals Resorts International chain has been given a US$60-million makeover with added luxury services.

Sandals Montego Bay was the first property acquired by Gordon ‘Butch’ Stewart nearly four decades ago, in 1981, to kick off the hotel chain that is now a regional brand, present across Jamaica and various Caribbean markets.

The property, which itself is 60 years old, was known as Bay Roc back then.

The upgrade – which Sandals Resorts Deputy Chairman Adam Stewart says has transformed the chain’s oldest property into its ‘newest’ – included the tearing down of basic hotel rooms and transforming them into suites.

The investment, which translates to $7.7 billion in Jamaican currency at current exchange rates, comes as the hotel group is fighting allegations of sexual assault at its resorts. However, Prime Minister Andrew Holness not only stood with the resort group as it unveiled the upgraded hotel last week, but also lauded Sandals for its Jamaican and regional investments and the quality of service to its guests. Sandals disputes the accusations.

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