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Barbados: Rum sales booming

The economic conditions have not dulled the taste for rum in Barbados.

Local rum producer R.L. Seale & Company is reporting a boom in business. Manager for Spirits and On-Premise Steve Singh is even predicting an equally strong performance next year.

“We have been doing very well although the economy for the past eight years has not been the best. As a company, R.L Seale and Four Square Rum Distillery, have been performing well throughout last year and this year given the circumstances of the economy,” Singh told Barbados TODAY in a recent interview.

While not revealing figures for the year, Singh highlighted the company’s historic Supreme Champion Award at the International Spirits Challenge (ISC) in London earlier this year, saying this helped to boost the sales for the latter part of this year and he could only look forward to more great achievements next year.

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