The Airbnb community in Jamaica featured 3,700 active hosts on the company’s platform, according to Leila Suwwan of the Airbnb Latin America unit.
That’s 600 more than the numbers in December when the platform registered 3,100 active hosts and 5,900 active listings.
The Jamaican government has been trying to keep pace with the explosion of investment in Airbnb accommodation, including policy tweaks, that adjusts to the growth of the community-based, bed-and-breakfast type of hospitality service.
” … It has become prudent for the ministry and its agencies to not only seek to develop this emerging market but move swiftly to formally implement a system to maintain the high standards of service, integrity and competitive advantage for which the Jamaican tourism product is known through the provision of a ‘Destination Assurance’ initiative,” said Senior Communications Strategist in the Ministry of Tourism Delano Seiveright.
“Airbnb is offering an ideal opportunity to spread tourism’s benefits beyond the traditional resort areas and into local communities across the length and breadth of Jamaica. Airbnb is taking tourism off the beaten track,” he said.
Suwwan did not disclose the number of Airbnb listings, but said that up to the 12 month ending July 1, Jamaican hosts made total income of US$12.1 million ($1.535 billion) by sharing their homes on the platform.
Of the 3,700 hosts, 60 per cent are female and 40 per cent male.